Urry
Turn a seat in the stadium into a point of connection.
01 / THE CHALLENGE
The experience continues beyond the pitch.
A stadium is full of people, but reaching the right supporter at the right moment takes a considered digital experience. We built Urry's platform around a simple entry point: a QR code at the seat. From there, fans can discover activities, participate in live interactions and access services, while operators coordinate content, orders and sponsor activations.
QR
seat-level accessLive
fan interactionsMobile
match-day services02 / THE EXPERIENCE
The details that make it work.
One scan to get involved
Seat-level QR entry brings people directly into the experience on their own phone.
Live participation
Quizzes, challenges and timely content keep supporters involved throughout the event.
Services at the seat
Ordering flows connect the fan experience with the operational side of the venue.
A platform for operators
Content and sponsor activations can be managed as part of one coherent match-day service.
03 / VISUAL IDENTITY
A world of its own.
Colour, typography and original artwork, composed around each project.
01 / Palette & typography
An identity with stadium energy.
02 / The project’s visual world
In the heart of the stands.