
The Unsexy Vertical Playbook: Why the Next Wave of Durable B2B SaaS Is Being Built for Industries Nobody at a VC Dinner Wants to Discuss
While everyone else is pitching AI-powered productivity tools to tech-savvy buyers, a quieter generation of founders is compounding revenue in HVAC, pest control, and funeral services — industries with legacy software debt, captive buyers, and zero competition from anyone who's ever been on a TechCrunch panel.
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